About Us


We believe Mother Nature got it right from the beginning, so we strive to keep our ingredients as natural as possible. Our aim is to bring you mind-blowing indulgence at your fingertips.

We were frustrated with the time and hassle of making good quality snacks at home and decided to share some of our best recipes for a better way to indulge. No fad diets or fancy superfoods. Just bold taste and no preaching!

Our snacks are always gluten -, dairy - and refined sugar-free using Organic where possible. Produced in small batches in the UK by a family run business we ensure natural high-quality ingredients that taste delicious without all the nasty preservatives.

We are now on a mission to make wholesome ingredients in tasty innovative forms accessible and convenient to everyone in the UK and beyond. Our snacking range will leave you feeling nutritionally upgraded without trading anything out. Especially not taste!

mimselicious story



My name is Mirjam, the founder, and creator of Mimselicious. I initially started the blog back in 2013 after discovering how my food intolerances were affecting my overall wellbeing from digestion problems to low energy. 

The discovery challenged my entire approach to cooking and eating. I had to reinvent my pantry using more wholesome ingredients to satisfy my sweet tooth whilst still maintaining the excitement to make and eat it. Growing up spoilt with delicious home-cooked foods and cuisine from across the globe it was my aim to never compromise on taste and destroy the myth that gluten-, sugar- or dairy free had to be bland and boring. 

A blog was born for friends and family’s curiosity and along with it, catering stints emerged in the process for the likes of Sam Smith, Stella McCartney, Tabitha Simmonds and Karla Otto. Occasionally it even took me abroad for in-house catering jobs for private parties and cooking classes.

In 2017 I then decided there wasn’t anything on the market that truly made my taste buds jump up with excitement and with friends and family pushing me to do my own thing I looked into professionally manufacturing my most popular sweet recipe from the blog. Shortly after I quit my job and twenty months later, with a lot of highs and lows a healthier twist on some famous sweet treats were born.

It took multiple setbacks with manufacturers making it clear that the product was too complicated to produce or demanding minimum order quantities that were not feasible for a small start-up like ours. Yet after endless research, we finally found a family run company that embraced all of the challenges put in front of them as well as the ethos of Mimselicious.  With the right manufacturer in place, it only took us a couple of weeks to perfect the recipes that were created over six years ago for a larger scale production. 

Finally, this February, 2019, we will be launching our very first product line. We are sure you will love them just as much as we do after taste-testing them for over six months! So, keep your eyes peeled for the official launch date along with exciting competitions and updates on future product launches.

We love hearing from you guys, so please do get in touch if you have any questions or comments!


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