We are on a mission to make better-for-you treats accessible to everyone by challenging the status quo, provoke bold taste and finally move Free-From, plant based and natural snacks out of the counter-culture and into the mainstream way of eating. Our snack range will leave you feeling nutritionally upgraded without trading anything out. Especially not taste!
Mimselicious snacks are always naturally gluten-, dairy- and refined sugar-free. In fact they are produced in small batches by a family run business in the UK, which allows us to use the best quality ingredients so that our treats taste delicious without all the nasty preservatives and additives.
Working closely with our manufacturer allows us to implement a just-in-time production that reduces food waste and gives you the freshest ingredients on shelf.
Our aim is to bring you mind-blowing indulgence at your fingertips. No fad diets or fancy superfoods. Just bold taste, natural ingredients without the preaching! Because everyone should treat themselves once in a while!
Welcome to MIMSELICIOUS!
My name is Mirjam, the founder, and creator of Mimselicious. I initially started the blog back in 2013 after discovering how my food intolerances were affecting my overall wellbeing from digestion problems to low energy.
The discovery challenged my entire approach to cooking and eating. I had to reinvent my pantry using more wholesome ingredients to satisfy my sweet tooth whilst still maintaining the excitement to make and eat it. Growing up spoilt with delicious home-cooked foods and cuisine from across the globe it was my aim to never compromise on taste and destroy the myth that gluten-, sugar- or dairy free had to be bland and boring.
A blog was born for friends and family’s curiosity and along with it, catering stints emerged in the process for the likes of Sam Smith, Stella McCartney, Tabitha Simmonds and Karla Otto. Occasionally it even took me abroad for in-house catering jobs for private parties and cooking classes.
In 2017 I then decided there wasn’t anything on the market that truly made my taste buds jump up with excitement and with friends and family pushing me to do my own thing I looked into professionally manufacturing my most popular sweet recipe from the blog. Shortly after I quit my job and twenty months later, with a lot of highs and lows a healthier twist on some famous chocolate bars were born.
It took multiple setbacks with manufacturers making it clear that the product was too complicated to produce or demanding minimum order quantities that were not feasible for a small start-up like ours. Yet after endless research, we finally found a family run company that embraced all of the challenges put in front of them as well as the ethos of Mimselicious. With the right manufacturer in place, it only took us a couple of weeks to perfect the recipes that were created over six years ago for a larger scale production.
Finally, in May 2019, we launched our very first product line which immediately received rave reviews from our listing in the iconic Selfridges.
We love hearing from you guys, so please do get in touch if you have any questions or comments! Your feedback is always heard and implemented in any production reviews. Make sure to sign up to our newsletter to keep up to date with exciting competitions and updates on future product launches.